Our Capabilities
What we do every day to make brands stand out and succeed.
Feature Group USA
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Capabilities
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Marketing Consulting
Market positioning & value proposition development
Competitive analysis & differentiation
Marketing audits & performance reviews
Campaign planning & goal setting
Go-to-market strategy
Branding
Brand identity & logo design
Brand story & voice development
Messaging frameworks
Brand guidelines & style manuals
Rebranding initiatives
Content Creation
Copywriting for web, print & campaigns
Photography & photo styling
Scriptwriting & storytelling development
Infographics & visual content
Interactive content (quizzes, polls, calculators)
Video Production
Concept development & storyboarding
Live-action & studio video shoots
Motion graphics & animation
Editing & post-production
Voiceover & sound design
Social Media Content & Management
Content calendars & post creation
Community management & engagement
Platform-specific strategies (LinkedIn, Instagram, etc.)
Paid social campaign execution
Social listening & reporting
Digital Advertising & Campaign Support
Paid search (Google Ads, Bing)
Display & retargeting ads
A/B testing & landing page optimization
Audience targeting & segmentation
Campaign analytics & reporting
Graphic Design & Production
Print collateral (brochures, flyers, sell sheets)
Digital design (web banners, eBooks, presentations)
Point-of-sale and signage
Templates for internal teams
Production-ready art files
Large Meeting & Event Production
Theme & messaging development
Scriptwriting & speaker support
Stage design & AV coordination
On-site creative direction
Branded experiences and print/display assets
Virtual Meeting & Webcast Production
Live-stream production & encoding
Interactive engagement tools (polls, Q&A)
Speaker coaching & tech prep
Broadcast graphics & lower-thirds
Post-event video editing and hosting
Email Marketing Strategy & Execution
List segmentation & targeting
Campaign writing & design
Automation & drip campaigns
A/B testing subject lines & layouts
Deliverability optimization & analytics
Packaging Design
Structural packaging concepts
Label design & compliance layout
Retail-ready packaging
Private label & seasonal variations
Prototypes and mockups for approvals
Tradeshow Marketing & Engagement
Booth concept & layout
Pre-show lead generation campaigns
At-show engagement (interactive displays, video loops)
Post-show email follow-up & retargeting
Staff scripts & printed handouts