VIDEO PRODUCTION

All companies have a story. One of the most engaging and accessible ways to tell that story is through well-executed video content. In fact, according to HubSpot, 73% of all U.S. adults are more likely to purchase after watching an online video about that product or service. At Feature Group USA, we produce everything from high-end television commercials, corporate videos, B2B Marketing videos, V.R. video tours, online training videos to recruitment videos. Whether it’s live or on-demand, our skilled creatives have the tools to wow your audience and put your message at the forefront of your respective industry. Below is a breakdown of our processes that take your content to the next level.

VIDEO PRODUCTION WORKFLOW

Audiences want to connect to the personality of a company and want to know how it feels to experience your brand. As an experienced video production company, we know the power of video and how essential it is to build trust with your consumers, whether they are B2B or the general public. Before starting, we sit down with the client and determine their goals, what the video needs to do, and develop a strategy to get there. After this process, we write a creative brief to drive the project through the video strategy and concepting phase.

Video Strategy and Concepting

The video strategy and concepting phase are when we start to create the skeleton of your video. At this time, we establish how long the video will be, who the talent will be, whether or not we need infographics, etc. We then develop a base storyline with emotional hooks. Once the script is approved, the real fun begins. Our producers start the site location process and schedule the shoot.

Video Production

During the video production phase, we bring the script to life. Now, we begin shooting footage. In some cases, we shoot in studio or travel to multiple set locations based on the video’s production needs. The next step is post-production and where the magic happens.

Post-Production

Post-production is when you get to see all the hard work come together. Our first step is creating an offline rough cut, enabling us to see how the video is coming together. We also create still and motion graphics and select any music needed during this time. After music, we move on to voiceovers and bring everything into an online edit. We then review and send the video to the client for comments, suggestions, and questions. Once we have made final edits and the client gives final approval, it’s time to package the video for distribution.

Different Types of Video Production

We stay abreast of new trends in video marketing, including creating online training and live meetings for our clients. Feature has a complete broadcasting platform that gives you a polished and professional look. With Feature Group USA, you won’t have to worry about all the technology that goes into creating a live broadcast; that’s our job. If you can’t make it to our studio for a live broadcast, that’s fine too. We have developed solutions to broadcast clients live, or pre-record remotely.

No matter what your video production needs, from dramatic cinematic to demonstrations, training,  town hall meetings, and shareholder reports, Feature Group has you covered with live streaming, on-demand, in-studio, or on location.

No matter what your video production needs, from dramatic cinematic to demonstrations, training,  town hall meetings, and shareholder reports, Feature Group has you covered with live streaming, on-demand, in-studio, or on location.

Testimonial

At Feature Group USA we do all types of video.  High impact, emotional, product, technical, and training.  But they all have one thing in common; they are built to accomplish your goal.

This video is for our client’s recruiting needs.

WHAT CAN FEATURE GROUP DO FOR YOU?