Feature Group USA LLC · Chesterfield, MissouriCall (636) 537-3800info@featuregroupusa.com

Case studies

Ideas that made the next conversation easier.

See how Feature Group USA turns communication obstacles into useful experiences that help buyers understand, engage, and act.

01Neumayer personalized representative video shown on a mobile phone

Neumayer Equipment

Personalized microsites · QR engagement

Turning a missed sales conversation into a useful introduction.

Personalized representative videos and practical customer resources turn a simple QR scan into a warmer, trackable next step.

Personalized + Useful + Measurable
Read the case study
02GREE Contractor Pro guided equipment and task searchFind the right answer on the job

GREE Contractor Pro

Guided support · Interactive troubleshooting

Turning technical support into a competitive advantage.

Contractors get the right video, document, or troubleshooting path for the equipment and task in front of them.

62,000first-year users
108,000first-year views
Read the case study
03Zinpro expert presenting technical poultry science alongside a research chartExpert knowledge.
Made usable.

Zinpro

Global training · Knowledge capture

Capturing specialized knowledge once—and making it useful everywhere.

Concise presenter-led videos extend complex technical expertise across customers, teams, regions, and time zones.

Capture once Learn repeatedly
Read the case study
04Underwood Ammo interactive gel-block video menu10mm ammunition impact shown in a clear gel blockMake premium performance visible.

Underwood Ammo

Slow-motion video · Interactive sales display

Giving retailers visible proof of premium performance.

A menu-driven experience let retailers and customers compare ammunition performance instead of relying on claims alone.

See the difference Understand the value
Read the case study
05Maytag HVAC equipment presented with enhanced durability messagingMaytag furnace and air-conditioning equipment80%+ signed on that evening

Nordyne and Maytag

Brand launch · Live experience · Distributor activation

Turning a household name into an HVAC powerhouse.

A theatrical national launch transformed a licensing announcement into belief, excitement, and immediate distributor commitment.

Bold story + Memorable reveal + Immediate action
Read the case study

The common thread

Each project began with a moment where communication was getting in the way.

Bring us your challenge